Info
Web Design
Service Based Business,
Social Media Optimization
Description
Landing Page,
Transitional Design
TLDR;
Created an impactful and intentional landing page for temporary use while the client builds their audience
Utilized bold typography, layered imagery, and organic graphics to create a cohesive brand identity
Created a flexible, Instagram-first experience that can expand alongside future classes, booking options, and services.
The goal was to establish the client as a memorable and credible fitness brand while keeping the experience flexible.
Without a fixed schedule or established booking system, a traditional multi page website would have required information the client wasn’t ready to provide.
The challenge was to create a site that felt complete and intentional without overstating the current size of the business or locking the client into a structure she might outgrow.
I designed a focused, single-page experience that functions as both a digital introduction and a bridge to Mandy’s social presence. The content centers on the information potential clients need most:
what the experience feels like, testimonial proof from previous participants, and clear ways to follow or contact Mandy.
Instagram is treated as the primary conversion point, allowing Mandy to share current classes and build a community without having to maintain the same information across multiple platforms.
Because Mandy’s services are still taking shape, the website was designed as a flexible foundation rather than a finished business ecosystem. Its modular sections can later expand to include a class schedule, booking functionality, pricing, instructor information, or additional programs as the business develops.
The finished landing page gives Mandy Moves a distinct and professional home outside of social media while continuing to support Instagram as her primary community platform. It presents the business with confidence, creates an easy path for interested clients to follow along, and provides room for the website to grow alongside Mandy’s offerings.